John Cummuta, The Wealth Machine - CD7 - 1h 7m 55s

Tracks & Durations

1. Keeping your sales letter personal	11:04
2. Developing your USP	3:55
3. Selling benefits, not features/ the offer	5:52
4. Layout, design, headlines, postscripts, copywriting	13:35
5. Editing and rewriting	6:27
6. Positioning, deadlines, objectives	3:42
7. Jargon, humor, repetition and style	7:17
8. Telemarketing	7:51
9. In-house telemarketing vs. outside services, lists and other tips	8:06

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