John Cummuta, The Wealth Machine - 49m 42s

Tracks & Durations

1. Internet marketing	5:36
2. Direct e-mail	3:22
3. Direct mail - mailing lists	8:51
4. List segmentation, brokers	7:51
5. The heart of the direct mail package - the sales letter	5:22
6. The brochure	5:57
7. Lift letters, buck slips, testimonials	2:53
8. The response device	2:36
9. Postage, card decks, co-op mailings and seasonality	7:08

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