Micheal A. Kamins, Sales & Marketing Disc 1 of 2 - 57m 38s

Tracks & Durations

1. The Need To Understand The Complexity Of Marketing	6:30
2. Postiioning And Why It Is Important In Guiding Marketing Strategy	5:04
3. Why The Job Of The Marketing Manager Is Key To The Success Of The Firm	3:52
4. Understanding Why Knowledge Of The Marketing Enviroment contributes To A Firm's Success	7:38
5. Managing Demand States	6:07
6. Why A Lack Of Marketing Research Means "Flying Blind"	5:30
7. A Guide For The Marketign Manager's Involvement In The Research Process	5:18
8. The Importance Of Understanding The Comsumer Part 1	5:09
9. The Importance Of Understanding The Comsumer Part 2	5:33
10. Why Selling To The Entire Market May Not Be A Good Idea	6:50

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