Micheal A. Kamins, Sales & Marketing Disc 2 of 2 - 1h 7m 46s

Tracks & Durations

1. How To Generate Repeat Purchases	3:51
2. Establishing A Brand Name Is A Key Strategic Advantage	4:45
3. The Inherent Advantages Of The Pioneer Brand	3:43
4. How Can The Follower Brand Compete	3:14
5. Can New Products Give New Life To Companies?	6:34
6. Issues Relating To Effective Product Strategy	4:52
7. Pricing Could Be Tricky. What Should I Charge?	4:33
8. Effective Ways To Promote Your Product	4:17
9. Advertising As A Promotional Tool	4:38
10. Distribution As An Effective Component Of Marketing Strategy	4:05
11. How To Effectively Integrate The 4 P's Of Marketing	3:17
12. International Marketing As A Potential Focus Of The Company	4:24
13. Case Study: A Marketing Success Story	3:40
14. Case Study: A Marketing Challenge	2:54
15. Future Directions Of Marketing Strategies	8:49

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