Www.Y2Marketing.com - Richard Harshaw & Edward Earle, Monopolize YourMarketplace - Disc 01/02 - 1h 19m 24s

Tracks & Durations

1. Everything You've Ever Learned is Wrong	6:21
2. What You'll Find On This Program	5:06
3. Who Do You Take Your Advice From?	5:26
4. What is Marketing Supposed To Do?	6:10
5. Inside Reality & Outside Perception	6:55
6. History of Advertising	5:51
7. The Era Of The Brand Builders	5:00
8. Platitudes Take Over	3:32
9. Platitude Evaluations	9:22
10. Confidence Gap	4:15
11. The Marketing Equation - Introduction	2:25
12. Component 1 : Interrupt	3:24
13. Alpha, Beta, and Reticular Activator	7:53
14. Finding The Prospects' Hot Buttons	7:35

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